We are increasingly becoming a generation of ‘label checkers‘ whether were fastidiously reading through the ingredient lists on grocery items or combing through the label on a gleaming pot of moisturiser we’re far more aware of what goes into the products we consume and apply. This is partly fuelled by ‘clean beauty’ movement started by high profile celebrities and media scare stories about potentially harmful ingredient.
So what is clean beauty?
There is no universal definition, but the general consensus is that it means products that contain ‘no nasties’ Such as obscure chemicals, artificial additives and potentially toxic ingredients. Sustainability and respect for the environment also go hand and hand with the concept of ‘clean’.
Beauty fads come and go but it looks as though the desire for clean natural ingredients in both food and beauty is here to stay.
Despite the popularity of clean beauty concept It’s worth noting that there is a lot of mis-infomation surrounding many ‘toxic’ Ingredients for example parabens get a bad press but they occur naturally in superfoods such as broccoli, strawberries and blueberries. There is no concrete scientific evidence to back up the media backlash against them. And they are perfectly safe in extremely low doses present in cosmetics. The same is true for many other chemicals it’s the dose that makes them toxic not the ingrediants themselves. Even oxygen and water are harmful if we consume to much.
You will heat people Talk about clean make up and they are not referring to cleaning there brushes once a week, cosmetics companies are tapping into the trend but with so many brands regaling consumers with tales of their natural, organic credentials. quality can become diluted. It’s reassuring to be able to offer clients. A brand like Jane Iredale, which has a rich heritage of using clean ingredient. For many companies, green, clean and healthier formulas are initiatives that are taken on to keep with the times or adapt to the newest standards, what they may not realise is that Jane Iredale is one of the pioneers that set the standard. For them it has been the driving force behind the brand since it’s genesis in 1994.
Jane Iredale cosmetics are as clean as they come. They are free from talc, phthalate, synthetics fragrance, fillers and GMO ingredient. All products are made of pure mineral pigment, the only additions are antioxidants and botanicals to Nourish skin. This cruelty free range is certified by leaping bunny and PETA and most products are vegan.
its tempting to think that mineral means pure, but this isn’t always the case. Ever worn a ‘pure’ high street foundation which goes cakey and flaky towards the end of the day? You have talc to thank for that unlike Jane Iredale many brands bulk out their mineral powders with it, in fact most traditional colour cosmetics contain an astonishing 70%-90% talc which can dry skin and dilute pigment.
Mineral powders containing bulking agents may be cheaper but it’s a false economy because you have to apply considerably more to get the same result.
Natural or not?
Clients may ask is it natural, but this is a slightly woolly area which is true of all mineral make-up brands. There is a misconception that all extracts used in mineral powders come from earth. Although many of them do originate from rocks, they need to be processed and extracted to make them usable in cosmetic formulas. Some minerals are actually created from scratch in a laboratory but they are identical to their natural counterparts. Growing minerals in a laborator is not natural but it’s better. When you mine some minerals from the ground, you end up with things you don’t want in them like heavy metals.
This month at Beautique we are offering 20% off Jane Iredale starter sets to give you a chance to try this amazing brand, also you can ask one of our therapists to colour match you and receive your free sample pot. Just call the salon or email us.